Last month, AIHA unveiled a brand-new design for AIHA.org. The purpose of a new website is sometimes simply to give your company’s look a facelift. However, the recent updates to AIHA’s website were motivated by more than just cosmetic reasons. 

THE USER EXPERIENCE Over the past six years, we have learned from our tri-annual Member Needs Surveys that our website is one of the top three member benefits AIHA offers. Yet, anecdotally, AIHA staff were constantly receiving feedback that the site’s navigability and user-friendliness were under par. Understanding these factors, AIHA’s Board of Directors agreed to undertake a website redesign. Last year, staff conducted a customer survey of members and non-members about the website as well as a focus group of website users. Staff also worked with a UXP (user experience) team to learn about best practices in website design so that we could redesign the new AIHA.org with the needs of both members and non-members in mind. The newly unveiled AIHA.org website is now simpler and more navigable. The site is very much consumer-focused, providing tools for people affected by hazards in the workplace and in their communities. We wanted to organize the many resources that AIHA committees and staff have developed over the years to make them more accessible to a wider audience and encourage people to learn how IH professionals can help them.  AIHA UNIVERSITY One of the important features of the new website is AIHA University. Because AIHA’s educational offerings have been expanding to new outlets and formats over the years, staff felt this slight name change was needed to attract both new and current customers to our e-learning courses, publications, and other materials. By rebranding our education and marketing it to new audiences, we expect to broaden our footprint and increase sales.