Many of the illnesses industrial hygienists strive to eliminate result from years of exposure, making it difficult to quantify a clear return on those efforts. Rather than the physician, who is focused on today’s disease, we are “risk managers,” focused on prevention and risk reduction. The overarching concern is, “how can we be most productive in that role?”  It is no secret that AIHA’s membership is not growing, and a significant proportion of our members will soon be retiring. Our first step is to return AIHA to solid growth, to bring the energy of new faces—millennials, and others allied with our profession—to AIHA and involve them in delivering the message of prevention in creative new ways, both here at home and internationally. As a second step, new strategies to communicate more effectively, to a wider audience, are needed. Several recent initiatives are pointing the way. Total Worker Health is a NIOSH initiative examining known workplace risks, along with others not previously associated with the work environment. Safety Matters, a collaboration between NIOSH and AIHA, starts the discussion regarding workplace risks just as youth begin to enter the work force.  Finding new voices, wider audiences, and additional, creative approaches to risk prevention messaging will continue to elevate this crucial discussion and benefit the future of workers around the globe!